Off page SEO are the techniques that are helpful in improving the website rankings on search engine results page or SERPs. Many people link off page SEO with link building, but it is beyond that. Off page SEO is more inclined to promotion methods, which goes beyond website design and increasing the rankings as well. This may entail activities which can be performed beyond the boundaries of the website like link building, social bookmarking and social media management. Want someone to look after your SEO department?

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Off page SEO is beneficial in many ways like it helps in increasing your rankings. The higher your ranking on SERPs, means more traffic. It also increases your PageRank. It is referred to as a number between 0 and 10 that signifies the importance of website on Google. This system was invented by Google founders Larry Page and Sergey Brin. Today, PageRank is one of the 250 factors that Google makes use of when it comes to ranking websites. It gives more exposure to your website. Higher ranking means more exposure as your website is ranking on top, it gains more links, more traffic and more social mentions. It is an endless series of events where it just goes on and on.

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